“Heather played a key role on the executive management team at CPA Canada.  She possessed a deep understanding of the profession and her insights from a communications perspective were invaluable in driving engagement across all stakeholder groups.

In 2011, leadership of the Canadian Institute of Chartered Accountants and Certified Management Accountants began formal discussions which ultimately lead to the unification of the entire accounting profession in Canada. 

From the beginning Heather worked tirelessly to develop strategic communications for the provincial and national organizations involved and provided ongoing support and advice on outreach strategies to the CEOs of the national bodies. Following unification, Heather led the team of marketers from CPA organizations across the country that collaboratively designed, launched and leveraged strategic promotional campaigns that established the Canadian CPA as one of most recognized and trusted professional accounting brands in the world.”

Joy Thomas, FCPA, MBA 
Former President and CEO of Chartered Professional Accountants of Canada