Our Services
CMO Partnership
WHY Communicate Chief Marketing Officer (CMO) services provide you with ongoing strategic leadership and expert marketing/communications programs at a fraction of the cost of an in-house resource.
By contracting for a set number of days per month, WHY Communicate partners with the Chief Executive to guide the Senior team and employees on the road to sustainable growth and revenue generation. We work with you to design customized plans through a series of critical fundamental steps. Along the way, your Senior team and employees gain skills to prepare them for new challenges.
Outcome: Implementation of a flexible, evidence-based, measurable cross-department recruitment, retention and revenue-generation strategy that adapts to market changes and member needs while strengthening your employees’ skills.
CMO Project Services
Associations are great at keeping members. Yet they often need help redefining and promoting their value in a way that drives member loyalty, attracts new members, leads to innovative new benefits, or signals the need to adjust and optimize processes that anticipate changes in the highly-competitive market.
WHY Communicate provides multiple services that can be contracted on a project-by-project basis. These include:
Strategy Review and Development
Purpose, Brand Value, Member Engagement
Trusted Leader Reputation
Stakeholder Engagement
Government Relations and Advocacy
Change Management
Crisis Communications
Media Relations
Employee Engagement
Integrated Digital Marketing
Outcome: Successful completion of the project on time and budget while ensuring the strategy, accountabilities, processes and KPI monitoring is established so your employees can assume future management and administration.